Lifestyle Inflation: High Income, Nice Stuff, and Broke.
Many of us will go through many stages in life. If we work hard we’ll get raises, promotions, and increased business revenue. Getting a raise and making more money should increase your ability to save money and your ability to invest money. Ultimately, you should be able to invest more money and increase your wealth. So why are a lot of high income individuals broke? By broke I mean why don’t they have a high net worth that corresponds with their high income? Why are they almost living paycheck to paycheck? The answer is lifestyle inflation.
What is Lifestyle Inflation?
Lifestyle inflation is when you upgrade your lifestyle with every new dollar of earned income. Some words that come to mind are “Honey, I got a raise, now we can move into that lovely house we saw.” or “Guess what, I got a new job, check out my new BMW.” For every promotion, bonus, raise or other form of new income, lifestyle inflation will find a way to spend it. When this increased stream of income is supposed to fund your investments, its now used to fund an upgraded, needless lifestyle change.
Good and Bad Lifestyle Inflation
Don’t get me wrong, not all lifestyle inflation is bad. Upgrading your lifestyle throughout the years is healthy and provides a sense of accomplishment if you do it with balance and discipline. Here are some examples of good lifestyle inflation:
- Making and enjoying improvements to your home. Most improvements such as bathroom and kitchen remodeling adds value to the home.
- Upgrade your problematic car. It may cost you more in the long run to keep repairing an aging car. Replace it with a late model pre-owned reliable one.
- Eat healthier. Like what my article about staying healthy and getting rich says, eating healthier has a lot of long term benefits financially, physically and mentally. Some healthy options may cost more and thats worth spending on.
- Anything that truly improves your life and your stress levels while maintaining a good balance and budget.
Here are some examples of bad lifestyle inflation:
- Buying a nicer, larger house. You pay more in mortgage, taxes, insurance, utilities and maintenance. The bigger the house, the more it will cost you until you sell it. More than likely you don’t need the extra space.
- Buying an extravagant new luxury car. High end cars have larger engines, more expensive parts and race horse-like upkeep. A top of the line Mercedes not only costs more in the short run, but it costs an arm and a leg in the long run due to high depreciation, high maintenance, insurance, repair and fuel costs.
- Buying extravagant items and getting used to doing so.
- Eating out at higher end restaurants.
How Lifestyle Inflation Destroys Wealth
The main problem with bad lifestyle inflation is the dependency that is created. Your new found lifestyle now depends on the income that you bring in. Your higher living expenses, car expenses and extravagance expenses won’t pay for themselves. You will be forever dependent on your job or other primary income to maintain that. If at any moment an emergency comes up and your primary source of income is significantly reduced, you will be in a very tough position.
This relationship should be the other way around. When you receive more money due to a promotion or other source, that money should be invested so you have to depend less on your primary job if you maintain your lifestyle or healthy lifestyle inflation. Over the years you will have less stress, less worries and more money to enjoy. Your money will be working to pay for your healthy lifestyle rather than you having to working to infinity to maintain an overly extravagant one. Maintain a good lifestyle inflation rate, and your future self will thank you for it.











What about lifestyle deflation? I have gone through 25 years of painfully slow lifestyle deflation. I have had to move several times when rent increases outpaced my income, and I’ve been homeless twice while working full-time. When your income declines in real terms, it makes lifestyle inflation unlikely.
True, as I mentioned, lifestyle inflation is a dangerous thing only to those who make more money as life goes on. With a decreasing income, lifestyle inflation would not even be an option.
I think one of the more dangerous ways you get lifestyle inflation isn’t through the big ticket items like houses and cars but through small things. I used to be happy with Folger’s but now I prefer Starbucks; I used to be fine with discount clothing but now I prefer nicer stuff; etc. etc. I try hard to be careful in many categories of spending but sometimes things will creep up on me like my day-to-day purchasing pattern.
Buying a home is the single most massive lifestyle hit you’ll ever take, I think. You count on the mortgage, the property tax, etc. - but you don’t count on the cost of repairs, getting a security system, keeping the basement above freezing and so on. It’s a huge money drain. If I were trying to stay truly frugal I would rent forever, I think.
Excellent point BB,
The small stuff can potentially kill your wealth because you don’t even notice it. I admit I am victim to this as well. Why do I wear designer brand new glasses? Lord knows. What can’t I settle for a timex watch? Those things you get used to and never go back.
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